2. Set a holiday shipping deadline. Holiday shipping deadlines aren’t a new concept, but you should definitely have one this year that lets your customers know when they need to order by. Make sure this deadline is displayed clearly on your website, in your checkout process and in any transactional emails you send.
3. Invest time in adding products to your website. Include critical information on product sizes, keep quantity and product availability up-to-date and upload quality photos of your items.
4. Offer an option to gift items. A customer may want to order items for delivery to multiple addresses. Make this process seamless to encourage your customers to do as much of their shopping at your business as possible. Add in the ability to include a customized note or gift wrap for an extra fee.
5. Offer curbside pickup. This is a great way to avoid shipping delays completely and develop a personal relationship with your local customers.
6. Promote gift cards. This can help spread out order fulfilment to after the holidays and provide customers who may not be able to run to a mall at the last minute with more gift options.
7. Share your story. Many Canadian want to support local businesses, particularly this year. Let them know who you are and where you’re from to develop a personal connection with your customers. If you have a .CA website, let us know, and we could feature your business.
8. Share how your products are made. Be clear on where you source materials from and how they are made, particularly if they are locally sourced or environmentally friendly.
9. Sell items from other local businesses you can partner with. Feature products from complimentary local businesses on your website. Make a package deal or a bundle to increase your average sale. Neighbourhood Coffee has incorporated this into their business model, selling their own coffee beans with other products like BBQ sauce in the summer or candles and chocolates for their holiday package.