Skip to main content
  • .CA domains

Meet the Digital Me Ambassadors

No matter how many ebooks you read, podcasts you listen to, or how-to videos you watch, it's always easier to learn from someone else's example.
By Spencer Callaghan
Senior Manager, Brand & Communications

No matter how many ebooks you read, podcasts you listen to, or how-to videos you watch, it’s always easier to learn from someone else’s example.

No matter how many ebooks you read, podcasts you listen to, or how-to videos you watch, it’s always easier to learn from someone else’s example.

Personal branding can sometimes feel oddly impersonal, as if you are creating something that should come naturally. That’s exactly why we have teamed up with our Digital Me Ambassadors to help show just how fun, authentic, and easy personal branding can be.

When we set out to find great examples of personal branding in Canada, we intentionally tried to stay away from social media mavens, digital media experts, and communications strategists. Instead, we were looking for activists, artists, athletes who are doing amazing things both online and offline that augmented their work, passions, and values. This is the core of what Digital Me is all about, creating a digital identity that is authentically you.

Let’s meet the ambassadors.

Hannah Alper, Activist, Eco-Warrior, Motivational Speaker

Hannah Alper is the kind of person who both inspires you and makes you feel kinda lazy. At just 15 years old, Hannah is a force who advocates for the environment and local and global social justice issues through her website

Hannah is also a motivational speaker with Me to WE and an Ambassador for the WE Movement. She supports people and organizations that empower youth to change the world. 

If you’re looking for an example of how to leverage your personal brand to do good in the world, pay attention to this teenager who is taking the world by storm.

I believe that now, more than ever, the world really needs Canadian values – kindness, compassion and inclusivity. My .CA domain helps me share those values.

Hannah Alper

Sekou Kaba, Canadian Olympian

Athletes are a special type of personality—focused, determined, dedicated. Sekou Kaba adds another factor into the mix—dynamic.

This Canadian Olympian brings his inspiring personality and unmatched work ethic to everything he does—including his personal brand.

Sekou is a 110-metre hurdler who made his Olympic debut in Rio, Brazil, in 2016. He was born in Guinea and moved to Ottawa with his family in 2007.

In addition to being a hurdler, Sekou is a motivational speaker and personal trainer who has a unique personal brand that reflects both his personal and professional passions.

Being Canadian is important to my brand because Canada represents kindness, inspiration, and opportunity. Everyone is welcome here and we all have access to equal opportunities.

Sekou Kaba

Nalie Agustin, Metastatic Breast Cancer Thriver

A cancer diagnosis can be devastating at any age, but at 24 years old, Nalie Agustin not only faced the battle, she owned it.

Nalie is a writer, YouTuber and motivational speaker who has documented her journey from diagnosis to relapse to remission with candour and courage. Nalie’s mission is to inspire her audience and create awareness of not only her disease but the lessons it taught her about life.

Nalie’s personal brand is an inspiration to anyone with an inspiring story to tell.

You are who you choose to be.

Nalie Agustin




About the author
Spencer Callaghan

Spencer Callaghan is the senior manager, brand & communications at CIRA. He is a writer, former journalist, and has experience in technology, non-profit, and agency environments throughout his career. His areas of expertise include content marketing, social media, branding, and public relations.