When it came to Float-Eh’s site, Daniel and Kate hired an agency to help. They credit the professionalism of the website as a big part of their success. According to the two entrepreneurs, “We wanted people to feel when they landed on Float-Eh that it was professionally done.”
And when choosing a domain name, Kate and Daniel secured float-eh.ca to ensure easy recognition of their brand name. The decision to choose a .CA domain was an easy and logical choice for the pair and their business.
“We’re a Canadian brand, and we feel that the .CA is a badge of Canadian-ness.”
After opening Float-Eh’s e-commerce shop, business quickly took off, becoming a huge hit among customers. While some businesses struggled during the pandemic, COVID-19 spurred growth for Float-Eh with people looking for fun ways to spend time outdoors.