Every year the CIRA team conducts a national survey to learn more about our customers and how they view the world of domain names. This year’s survey pointed out some misconceptions on the complexity and cost of domain names that we thought it would good to address head-on.
MYTH 1: “Domain names are expensive”
In CIRA’s latest usage and attitudes research, we discovered that Canadian Internet users believe that domain names cost $131 per year, which is far higher than the average actual cost of a .CA. Over the last six months, .CA domain names were being sold by CIRA’s Registrars for an average of $14 per year, and, with certain promotions, can be as low as $1.99. Furthermore, most Registrars offer discounts if you register your domain for more than 1 year. Simply put, you can secure a valuable domain name at an affordable price. For less than the cost of a cup of coffee a month you can own your brand online. What are you waiting for?
MYTH 2: “Setting up a domain name is too technically challenging”
Many people shy away from buying a domain name because they think that the process will be too complicated or that they don’t have the technical skills needed. This is false. You don’t need to be a web developer, or even have strong technical skills, in order to register a domain name and get value from it. CIRA’s Registrars are continuously breaking down the traditional technical barriers that some customers experience, making it easier to buy domain names and put them to good use. With integrated services like website builders and templates, or web and email hosting, many Registrars can get you up and running quickly, at an affordable price. We’ve compiled a listing of Registrars and the services they provide to help you make the right choice for your business’ needs. Find your .CA today and refine your search by applying your desired filters on the left for the services that matter most.