Once her website launched and she opened her doors for business, De Oliveira launched an Instagram account to showcase her portfolio on an additional platform. Her website and Instagram are key ingredients for promoting Blush & Bloom’s online brand.
“It’s a great way to show our clients that we’re real people,” she says.
Her approach to a digital strategy is right in line with showing potential clients what they’re looking for.
The findings in our 2016 Internet Factbook, The State of E-commerce in Canada, suggest that many shoppers are embracing “hybrid” retail experiences that blend both online and offline shopping. In a poll by CIRA and The Strategic Counsel, 47 percent of respondents indicated that they often do product research online, but buy items in store. 76 percent of respondents said that they look online for product pricing information.
In the case of Blush and Bloom, having a strong digital presence is a great way for potential clients to find and discover more about the Toronto-based flower studio. By landing on their .CA website or one of their social media platforms, potential clients are able to see beautiful examples of previous work and find out more about the services that the company offers.
On choosing .CA
Having a .CA site has had a positive impact on De Oliveira’s business.