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8 tips for choosing a domain name [FREE guide]

By Erin Hutchison
Content Marketing and Social Media Specialist

Get your business online with a domain name you love.

Domain names are everywhere, but many people don’t give too much thought on how to choose a good one…until they build a website.

A domain name is a staple in a business’ digital brand; it’s the online address for your website and business email. Our guide is written specifically with Canadian businesses in mind and features everything a business owner needs to know about picking a domain name. After all, your domain will be seen on everything from the side of your company truck, to your business card, to product packaging—it needs to stand out.

Here are a few questions you might run into as you search for a business domain name.

1. What exactly is a domain name?

Learn the domain name basics. What is the purpose of a domain name? How is a domain name structured (second-level and top-level)? What is the difference between a ccTLD and a gTLD)? It’s all in there.

2. How is a domain name related to my business name?

We go over domain names and other digital properties that a business should consider before landing on a business name.

3. What makes a good domain name?

It’s easy to spot a bad domain name, but we’ll share what goes into a short, simple, descriptive domain name.

4. What are some examples of good domain names?

We share some great examples of domain names from real Canadian businesses and describe how they relate to their full business names.

5. Is .CA right for my business?

Learn the benefit of choosing a .CA domain for your Canadian business.

6. What do I do if the domain name I want is taken?

We go over options and next steps if you run into this situation.

7. How many domain names do I need to register?

Learn why some businesses register more than one domain.

8. How do I choose a registrar?

While CIRA runs the .CA domain name registry, we don’t actually sell domain names. Learn about how to choose a registrar to by your domain name and what options are available.

While we think domain names are super interesting, we didn’t want to bore everyone so you can be sure that our guide has some Canadian humour and plenty of actual domain name examples to illustrate how they’re used in the real world.

Ready to find a great domain name for your business? Access the guide now!

About the author
Erin Hutchison

Erin brings to CIRA a background of marketing experience in higher education and the not-for-profit sector. In 2015, she participated in ISOC’s Youth@IGF Programme and traveled to Guadalajara, Mexico to attend the IGF. She has a Bachelor of International Business from Carleton University.