You might have a great domain for your business website, but here’s a tip from your Canadian domain name experts: a business shouldn’t stop at registering just one domain. Building a portfolio of domain names can help you by:
- Making it easy for your website visitors to find you
- Allowing you to get creative with branded campaigns and events
- Protecting and growing your brand in a simple and inexpensive way
Choosing a domain name for your business is like ordering donuts – why pick just one, when you can enjoy a variety pack?
The main domain
There are different factors that go into deciding what your main domain is vs. which ones you want to go into your portfolio.
Having a great domain can add credibility to your business. It’s the place for your main website to call home. If you’re just getting started, take a look at our free guide, Bringing your business online.
Checklist: Words that should describe your website’s domain name
- Short
- Memorable
- Easy to spell
- Descriptive of your business
- Unique
If you can check all of these boxes for your main domain, you’ve got yourself a great domain name. High five!
The other domains
The video outlines a few good reasons to start building a portfolio of domain names for your business. Here are some sources of other domain names to keep in your portfolio:
- Events
- Product names
- Campaigns
- Common misspellings
Search to see what domain names are available to add to your portfolio.
Erin brings to CIRA a background of marketing experience in higher education and the not-for-profit sector. In 2015, she participated in ISOC’s Youth@IGF Programme and traveled to Guadalajara, Mexico to attend the IGF. She has a Bachelor of International Business from Carleton University.
