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3 ways to make a domain name portfolio work for your business [video]

Building a portfolio of domain names can help protect your brand and add a creative touch to campaigns and events.
By Erin Hutchison
Content Marketing and Social Media Specialist

You might have a great domain for your business website, but here’s a tip from your Canadian domain name experts: a business shouldn’t stop at registering just one domain. Building a portfolio of domain names can help you by:

  • Making it easy for your website visitors to find you
  • Allowing you to get creative with branded campaigns and events
  • Protecting and growing your brand in a simple and inexpensive way

Choosing a domain name for your business is like ordering donuts – why pick just one, when you can enjoy a variety pack?

The main domain

There are different factors that go into deciding what your main domain is vs. which ones you want to go into your portfolio.

Having a great domain can add credibility to your business. It’s the place for your main website to call home. If you’re just getting started, take a look at our free guide, Bringing your business online.

Checklist: Words that should describe your website’s domain name

  • Short
  • Memorable
  • Easy to spell
  • Descriptive of your business
  • Unique

If you can check all of these boxes for your main domain, you’ve got yourself a great domain name. High five!

The other domains

The video outlines a few good reasons to start building a portfolio of domain names for your business. Here are some sources of other domain names to keep in your portfolio:

  • Events
  • Product names
  • Campaigns
  • Common misspellings

Search to see what domain names are available to add to your portfolio.

About the author
Erin Hutchison

Erin brings to CIRA a background of marketing experience in higher education and the not-for-profit sector. In 2015, she participated in ISOC’s Youth@IGF Programme and traveled to Guadalajara, Mexico to attend the IGF. She has a Bachelor of International Business from Carleton University.