“We are really privileged to welcome a wide, wide array of demographics as our guests,” say Ms. Shapiro. “On any given day you’ll see neighborhood locals having lunch on the cafe patio, while international guests are sleeping upstairs. You’ll have people from all over the GTA come and join us for dinner or for concerts. We get a really unique mix of music, food and art lovers.”
.CA is an extension of the Drake brand
“We are foremost a Toronto brand, a Queen West brand, but without a doubt, we are a very, very proudly Canadian brand. I think more so than most, we pay homage to the communities in which we were brought up on a very local level,” Ms. Shapiro says.
“The .CA is a wonderful extension of our brand, and an important one as well.”
.CA also allows the Drake Hotel to distinguish items from other business, particularly other, similarly named, hotel properties in U.S.A. According to Ms. Shapiro, “the .CA is a clear symbol that we are the Drake Hotel in Toronto.” As the Drake brand grew, they made a deliberate decision to use .CA’s for their other web properties as well, continuing to demonstrate their Canadian brand.