If you prefer your microblogging social media sites without a heaping helping of musk, then check out Bluesky Social—one of the most popular, and fastest-growing Twitter/X alternatives out there.
Just like the platform formerly known as Twitter, Bluesky is a microblogging site where you can create short, 256-character posts, repost (retweet) other content and search for and follow other users.
But one key difference is how Bluesky handles user verification. There’s no paying a fee for blue check marks or waiting to be deemed popular or influential enough to get verified.
Instead, you can claim your custom .CA domain as your Bluesky handle.
Yup—with Bluesky, you can verify exactly who you are by proving ownership over your .CA domain. So, for instance, if you’re a Canadian business and decide to use your website domain—catdadtreats.ca—your verified Bluesky handle would be: @catdadtreats.ca.
Why is domain verification on Bluesky a good thing?
Legitimacy: by using your .CA domain for verification, you’re telling the wider Bluesky community that you are the same person behind both the handle and the website. This helps build trust and credibility, as anyone interacting with you will know you’re not some no-goodnik impersonator.
Brand identity: a Bluesky account handle with a custom .CA domain is distinctive, easy for people to remember and helps you stand out. And for your social marketing efforts, people that see your Bluesky handle will know exactly which website they should be visiting if they want to check you out!
Avoid username duplication: keeping your Bluesky account tied to your unique .CA domain name helps ensure you won’t run into anyone using the same handle—especially as Bluesky’s user community grows.
Now, let’s dig into how verifying your account with your .CA domain works.
How to verify your .CA domain on Bluesky
Step 1: First, you’ll need to go into your Bluesky account’s settings:
- Click Advanced and then Change handle. There should be a link you can click that reads, I have my own domain.
Step 2: Choose and enact a verification method:
- Choose between a DNS record or uploading a text file to your website.
- If you’re adding a DNS record, you’ll need to copy the DNS information from Bluesky. Then, go to your domain registrar and paste this info into the DNS settings (which may differ slightly depending on your provider).
- For text files, grab the provided file from Bluesky and then upload it to a directory called .well-known on your website (if you have access to your website’s file system.)
Step 3: Make sure the changes are verified:
- From your Bluesky account, you can click either Verify DNS record or Verify text file.
- If all goes well, you should see a message that says, “Verification successful” along with a button to confirm your changes.
And there you have it! You’ve just verified your authentic self on Bluesky with the help of your custom .CA domain.
Speaking of which…if you haven’t gotten your .CA yet, but have a Bluesky account, we can help you search for and register your dream domain right here, right now! Use our search bar below to find an available .CA domain today.
A .CA domain declares your business is proudly Canadian
Kira is the Content and Channel Marketing Lead at CIRA. She focuses on content, digital marketing and channel strategies to help Canadian business owners make the right domain choice for their business website so they can find success online.