Why they chose .CA
.CA domains are reserved for individuals or businesses with a Canadian connection. As a result, Buurma says vibrantcontent.ca immediately communicates local expertise and familiarity with Canada to prospective clients.
“I started this business around the same time that I became a Canadian citizen. Becoming Canadian was a powerful experience, so it was natural that I chose a .CA even though a .com was available.”
Choosing a .CA for Vibrant Content’s online home has helped the company stand out against American competitors who might not understand the Canadian market.
“Over the years, I’ve seen a lot of Americans come north to provide communications consulting or even to run charities. Some are a good fit, but many have a one-size-fits all approach to Canada and miss important cultural differences.”