A family affair
Jasmine’s path to the world of home furnishings began watching her grandmother mend and make clothing, creating everything from bed sheets to custom ball gowns.
She noted the artistry and care her grandmother put into each piece as she approached its design and pattern making, and the pleasure and satisfaction she took in creating beautiful things.
In her first few years as a creative, Jasmine focused her talents on a self-made fashion line specializing in ponchos. But eventually, her passion and creativity found a home in the pairing of fashion and form she discovered when designing and building furnishings for a one-off.
“My first milestone was creating a daybed for a client. It was really the first piece of furniture that someone truly trusted me with and gave me the opportunity to make. It was a huge piece— literally six feet long. I learned so much about the build and structure process while I was making it, but in the end, it came out a huge success.”
Jasmine continued to develop a loyal client base that would regularly come to see her wares displayed at local design shows and collective spaces — until the came along.
As conventional sales opportunities for independent home furnishing makers dried up with restrictions and lockdowns, Jasmine had to rethink her sales plan, and fast.
“The local markets and pop-up shops where I would normally be able to showcase my work shut down. Without those spaces that tend to be an excellent and affordable way to share products, everything needed to move online.”
She felt that a website attractive to buyers would help to continue to grow her business and reach her current clients and potential customers. So she started a search for a website building tool that would meet her needs.
Creating an online business with .CA and GoDaddy
Jasmine found an ideal solution with GoDaddy’s Online Store. It allowed her to have creative control over her website, without the hassle of needing to know any of the tricky tech behind it.
As Jasmine says, “I’m grateful I used a platform that so easily catered to me and my business.”
“GoDaddy has really created a streamlined platform to make beautiful websites on with an integrated suite of online tools that enables all comfort levels.”
“I didn’t need any help at all to choose an appropriate theme and upload photographs of my work. I was able to produce a gorgeous website that featured both my interior design projects as well as my e-commerce store!”
The convenience and immediacy when needing to add new products and remove sold products from her e-commerce store is another feature that Jasmine loves. The fact that she can do it from her laptop or her smartphone makes it even easier to run her business from any location.
Accessing the inner workings of her e-commerce store while working on multiple projects at the same time is a must for Jasmine to keep ahead of her clients’ needs.
“It was only a matter of time until I went online. It wasn’t until the pandemic hit that I really took a leap and decided to try this out.”