And the online purchasing experience couldn’t get any simpler. We’re in a day and age where customers expect a simple, clean shopping experience and The Pop-Up Chapel Co. delivers with an easy-to-follow step-by-step, e-commerce experience.
“Over the past four years, we tried to break it down in a very digestible way through our website. We built our website on Squarespace and just kept tweaking it and keep tweaking it. It’s now at a point where I’m really proud and happy with how it’s come together,” says Lynzie.
As a small business owner, Lynzie had to think about both the client experience and her employee experience .Squarespace has offered her a user-friendly tool for anybody on her team to update the website—including herself if she needs to jump in. Her blog offers her the opportunity and platform to change the conversation around what’s happening in the wedding industry and provide people with options.
“It also gives us a platform to highlight the incredible vendors that we work with, and the charities that we’re supporting as well as the sponsors that come on board. Not only can we use it for direct sales to clients, but we can also use it to champion people in our industry,” says Lynzie.
Entering the Dragons’ Den
In Season 16, Episode 1, Lynzie faced the Dragons’ Den and pitched The Pop-Up Chapel Co. Her entrepreneurial spirit and drive motivated her to share the idea.
“The night that it aired, we saw a massive spike in our website visits, and we had a lot of communication come in through our contact forms. People also gave us kind words of encouragement. I thought it would be excellent publicity for my business if I got a deal. I didn’t get a deal and it was still good publicity,” says Lynzie.
Lessons from one entrepreneur to another
Lynzie’s advice to new entrepreneurs is to know your customer and your service very specifically.
“Being granular about what we offer and what we do has allowed us to find exactly who we should be selling to 99.9% of the time. That’s a lesson that has been refined day after day. Every single couple who books has individualized questions and we need to ask ourselves: do we do that or do we not do that? Becoming granular has allowed us to scale relatively successfully by being so specific about what we do and who it’s for,” says Lynzie.
Since 2017, The Pop-Up Chapel Co has married over 320 couples and raised over $96,000 for local charities and community organizations.