Since starting her business, most of Lex’s client referrals are word-of-mouth. Having an established online presence was important, “My website verifies my level of professionalism that client prospects are assured of, when recommending me,” said Lex.
When searching for a domain, Lex tried her luck with her business name. Fortunately for her, it was available as a .CA domain and she secured it right away. Her domain name, organizedbylex.ca, tells her clients exactly what she offers and who she is. This is a great way to go about creating a domain name as it provides that extra layer of visibility for any business. When it came to choosing a .CA domain, she chose it to reach her unique Canadian audience.
“My industry is huge in the United States and is getting more traction in Canada. The market, clientele and culture are very different, and I felt it was important to embrace that. So many US companies arrive in Canada thinking they can operate in the exact same way and be successful, but you need to adapt to your consumer base. The Canadian customer base that I serve is distinctly Canadian; their needs are different from many of the needs of comparable US clientele. It is important for my business to present as Canadian-owned.”
Lex chose the registrar domains.com for her domain name and uses WordPress for her website. She wanted a platform that could grow with her business and Domains.com came highly recommended.
“I knew Domains.com would be great for a basic start up and that I would also have the ability to access more features if my business grew. It was recommended to me by my web builder and graphic designer. I wanted a reliable central location that had good privacy and protection.”
A word of advice
We asked Lex what the biggest lesson she has learned while starting and growing her business that she never anticipated.
“It would definitely be how much you learn and gain from mistakes and failures, almost more so than you do from the successes. I have big aspirations, but I try to focus on the small wins and am mindful of the little moments of achievement.”
Celebrating Canada’s domain
As part of our Canada Day series, we wanted to know how Lex spends her Canada Day. To Lex, this day is even more meaningful as it’s the day she became a Canadian citizen.
“I became a Canadian citizen on July 1, 1992 when I was 14 years old. No matter what I’m doing that day, I always take a moment to reflect on my family’s experience, the sacrifices my parents made and how fortunate we are to be here.”
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