Building a business through a well-rounded online presence
“I came up with the business name, Lovely Body, pretty quickly and it just kind of stuck. I got the domain soon after starting the shop on Etsy. I didn’t love the idea of Etsy being my entire business identity, and I wanted to put my own domain on business cards.”
Etsy can be a great starting-off point for people who are exploring the idea of selling a product and wanting to gain an understanding of how ecommerce works. But, as Sarah mentioned, if your business is successful, you tend to grow beyond the platform. She has closed her Etsy store, and now sells her products on her own website using Shopify.
Sarah takes the time to capture great product photos and detailed descriptions for each product. “In our store, customers can see, smell and feel products…but when shopping online, photos and descriptions help set customers expectations.”
For getting customers interested in visiting the site and buying products, Lovely Body does very little paid advertising. Instead, they have built a strong following on social networks with frequent updates, and since their products are high quality, people tend to recommend it to others. “I typically post how we’re making soap or if something fun happened in the shop.”
“People love watching the videos of the soap-making process. I’ve had new moms tell me that they were awake at 2 a.m. with baby, scrolling through Instagram and caught themselves watching the videos on loop.”
Why go with a .CA domain?
“I love the idea that without telling anyone, they know we are a Canadian business. Even though my business ships products worldwide, I’m going to keep the .CA,” said Sarah.
You can follow Lovely Body on Facebook and Instagram.