Ottawa, ON – September 29, 2022 – Designed with Quebec small business owners in mind, CIRA’s new campaign ‘Quand c’est .ca, c’est local’ (‘When it’s .ca, it’s local’) highlights the best way to get a business online for a maximum impact. The choice of a domain is an effective way for entrepreneurs to showcase that they are a local business that operates locally.
The ad campaign leverages the sense of community at the heart of the province and Quebecers’ strong desire to support local businesses from local restaurants to stores and other services. As two in three Quebecers say they prefer a .CA domain name to a .COM, when they visit a website to support a local business, this ad campaign aims to help entrepreneurs make the right decision to reach their audience. Customers who want to support their favourite brands are on the lookout for the ones with a .CA domain as it signals they offer their services locally. With a clear and direct message, the brand’s first dedicated initiative in Francophone Quebec shows that .CA is the perfect fit for business owners who want to be recognized as local and attract local customers.
The eight-week campaign highlights businesses and brands operating in Quebec that use .CA for their domain. They include avril.ca, pastaga.ca, salutbonjour.ca, and several others. The ‘Quand c’est .ca, c’est local’ digital campaign which targets small business owners in the Greater Montreal Area will begin on October 3rd and run on Quebec’s major online platforms, including La Presse, Radio-Canada, Québecor Media and Les Affaires.