6 reasons why influencers need a website now

Can you build a successful business on social media platforms alone?  

The short answer is… “No, not really.”  

Whether you’re an influencer looking to grow your following, a content creator or entrepreneur, having a website is key to taking your digital presence to a whole new level. Here are a few reasons why:  

6 reasons why influencers need a website now

You become searchable.  

If you’re creating awesome content and you don’t have a website…then the only reason anybody’s actually seeing that awesome content is because an app algorithm is serving it up. 

With a website, you and your content become searchable by search engines! This allows you to be found by people entering search queries that may not be about you or your brand specifically.  

You can be on a platform that you (and only you) own and control. 

When you put your content out on social media, you’re doing it on their terms and using their platforms. Think of it kind of like renting a condo in a nice building. Yes, the building might have some nifty features and amenities, but you don’t truly OWN your space. So, there’s no knocking down walls and painting that giant Gord Downie mural you always wanted.  

Also—say the condo owner wants to dramatically jack up your rent or implements a polka dot wallpaper policy, there’s not much you can do about it.  

Same goes for social media platforms. If Instagram suddenly makes sweeping changes to their algorithm one day, it could have a huge impact on your content being seen and discovered by the right people.  

When you have your own website, you run the show entirely. You decide what you’re going to post, how long it’s going to stay up and how visitors can interact with your content. Your social accounts, meanwhile, can be an extremely helpful vehicle for directing traffic to your website.  

A website with a .CA domain brings more credibility to your personal brand.  

Think of your website as proof that there’s a real, genuine human being behind all the snappy social media content. Anyone can sign up for an Instagram account, but a website is where you can truly own your brand. Remember: you call the shots—so be as unfiltered and uniquely yourself as you like without worrying about algorithms and character counts. 

Now, here’s where things get really true north strong and awesome: When you connect a .CA domain to your website, you’re proudly declaring that your brand is an authentically Canadian space. This not only builds credibility with your Canadian audience, but can help attract potential partners in a more professional way rather than through your social media handles.  

In short, building a website with a .CA domain shows you’re the real deal and is your gateway to being trusted and credible online.  

You can build more meaningful connections with your audience.  

With your own website, you can engage with your audience way beyond DMs and (sometimes) snarky comments on posts.  

You might consider creating a discussion forum, or having a monthly newsletter that links back to content hosted on your website. Whichever way you go, a website gives you far more direct and meaningful access to the audience you’ve worked so hard to build through your social channels.  

You can generate passive income with your website.  

If you’re pouring your heart and soul into creating killer content, why not monetize it?  

Lots of social creators make that sweet Canadian currency through brand deals and paid product endorsements. And while the compensation CAN be good, you’re likely going to be stuck in an endless cycle of hunting down that next collaboration.  

With a little elbow grease, you can turn your website into a source of passive income. For instance, you could monetize your content through advertisements and affiliate links. And—because you have 100 per cent control over your website—you get to decide how long that content stays active and continues generating income.  

Ah, but let’s dig a little further! Your website could also function as a full-fledged e-commerce store, where you sell merch, book speaking engagements (if you’re into that sort of thing)—and more! 

Your content stays fresh and lives for as long as you want it to.  

Social media content—no matter which platform you’re on—tends to have a pretty short shelf life. You might say it ages like milk.  

Sometimes it’s a few days, other times a post can be considered past its prime within 30 or 40 minutes! So, you need to keep feeding the content beast or risk becoming forgotten. Another thing to keep in mind is that social media platform algorithms will tend to de-prioritize your content if they notice you’re posting less frequently.  

So much for quality over quantity…  

But wait—what’s that refreshing scent? Why, it’s what we call “evergreen content.” It lives on your website permanently, is always relevant and certainly never gets stale—unless you say otherwise.  

Best of all—any content you create can always be found by new and long-time followers, or revived and promoted through your social channels at key points in the year.  

Own your success with a .CA website  

The take-home message here?  

Social media alone: not so great over the long-term.  

Social media AND your own website: a combination for the ages.  

It’s time to take full control over your success story! The first step involves registering your .CA domain and creating your website. Use our domain search tool below to see if your .CA domain name is available today!