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Tips for promoting your candidacy

Candidates play a key role in promoting CIRA’s board election. Use the tips below to promote your candidacy and get more people engaged in our election:

Brand yourself 

What will set you apart from other candidates? Get clear on your views, your platform, and the value you would bring to CIRA. Maybe you can even create a campaign slogan.

Participate in our Campaign Forum 

To help members make an informed decision when electing directors, we host the campaign forum—an online platform that facilitates discussions between candidates and members and provides a channel for candidates to promote their candidacy.

To kick-start the campaign we will ask members to submit questions using a tool called Social QA. Then members will have a chance to vote for their favourite questions, and the five highest voted questions will be featured in the campaign forum. Stay tuned, the Campaign Forum opens on September 20th.

Tips for participating in the Campaign Forum:

  • Members, candidates and the public can create discussion topics, post questions and answers on the Campaign Forum.

  • Be concise – keep questions and answers brief (maximum of 50 words per question).

  • Take the opportunity to promote yourself! Provide links to your website and/or social media network.

  • Engage other candidates in discussions – ask relevant questions.

  • When responding to questions, highlight your vision, goals and the value you would bring as a board member. Speak to any achievements or related experiences you have.

*Note: CIRA reserves the right to remove questions and answers.

Create a website for your campaign

  • Create your own .CA campaign website or blog. 
  • Let voters know who you are – it will help people relate to you.
  • Post your achievements and relevant background information.
  • Ask people to endorse you, and share their video or written testimonial on your website.

Spread the word on social media

  • Start with telling your followers that you are a CIRA election candidate.
  • Link to so your followers can learn more about the CIRA board election and how they can get involved and support your candidacy.
  • Use the #CIRAelection hashtag so CIRA’s followers can see your tweets.
  • Encourage those in your network who are CIRA members to vote
  • Follow CIRA on social to keep up to date on the latest election developments and to promote your candidacy:

Twitter    LinkedIn    Facebook    Instagram    Mastodon    TikTok     YouTube


Did you know…

CIRA’s election process runs throughout the summer and into the early fall. There are many stages and many opportunities for members and candidates to get involved. At every stage of the election, the CIRA team will reach out to members by email to let them know what’s coming up in the election process, encourage them to get to know the election candidates, and to take full advantage of their role as a member by participating in CIRA’s governance process.

New this year: to help you promote your candidacy and raise awareness of candidate information available on our website ahead of the vote, we will be highlighting all the final election candidates in an special email to members in September and as part of our monthly member newsletter.

Have questions about CIRA elections?