Why domain names should be part of your marketing strategy

Having one .CA domain under your belt already puts you among elite Canuck company.  

But registering multiple domains to boost your marketing strategy and build your audience? Now, you’ve entered what we call the Wayne Gretzky “Skate to where the puck is going to be,” tier.  

Domain names are versatile things that can be used to support a whole range of different marketing campaigns and tactics. Depending on how ambitious you want to get, you could have multiple custom domains point back to your website, or campaign-specific microsites and landing pages.  

Now, let’s drill down into a few specific examples of where and how .CA domains can support your marketing efforts.  

Three ways to use domain names for marketing  

Support your new campaign and target a specific audience 

Let’s say you’re about to unleash a bold marketing campaign that’s aimed at introducing a new audience to your products or services. Using a distinct, memorable .CA domain name (that’s still connected to your overall brand) could be a great way to gain attention.  

What’s more—your domain name can link to a landing page with content that’s specifically tailored to your target audience.  

Another key piece is that having a separate, custom domain allows you to easily track your marketing campaign’s success.  

Need a living, breathing example? Your pals at CIRA launched a campaign focused on getting Canadian small business owners and entrepreneurs interested and excited in picking .CA as their domain of choice.  

What was our custom domain, you ask? “Choose.ca.” See what we did there?  

Highlight specific products or services 

You may want to give a specific product or service that you offer its very own custom domain. Many of Canada’s biggest companies do it, too!  

Take a look at grocery giant Loblaws, for example.  

They have loblaws.ca as their main website, but also use custom domains for their in-house President’s Choice lineup of food products (presidentschoice.ca), as well as PC Financial (pcfinancial.ca)—Loblaws’ personal banking and credit card division.  

Here’s another example: Let’s say you own a local dance studio (dancemom.ca) and want to give your new breakdancing classes a little more attention.  

You could create a custom domain, breakdancemom.ca, or something with more of a call to action—like learnbreakdance.ca—and have it point to a dedicated landing page or your original website.  

Not only are you offering a more direct (and creative) avenue for people to seek out your services (or products), but you’ve also created another way for people to discover your business. 

Promote a special event or contest 

For your next special event or contest to be a success, it needs to have a strong, memorable identity. Registering a custom .CA domain can help do just that!  

For one thing, you’re putting your contest or event’s name front and centre, and having it stand apart from your main brand. As well—there’s also plenty of SEO benefits to be had! With a custom domain, your contest or event is more easily searchable and discoverable by search engines, which also helps build a sense of legitimacy and credibility with your audience.  

Consider this example: you’re a local honey shop putting on a market-style event featuring other bee-centric vendors in the Edmonton area.  

Your custom domain could incorporate the name of your event, along with the location—YEGbuzz.ca—so that you can target your bee-loving, Edmontonian audience that much more effectively.  

Plus—we have even more creative ideas and examples of how you can use locations in your domain names.  

Enter the .CA domain multi-verse!  

We realize we’ve been talking about registering “multiple domains.” But here’s the thing—we’re not talking about registering dozens upon dozens. Rather, a handful of strategically chosen domain names can do a great deal of heavy lifting for your business and marketing campaigns.  

Need a little more help kickstarting your epic journey into multiple .CA domains? Start by searching to see if your desired domain names are available below and get ‘em registered today!