Énoncé de candidature
My name is PJ Wade. As an entrepreneur, The Catalyst is my strategic communication firm’s name and my job title. In 1986, we established the website—TheCatalyst.com/TheCatalyst.ca. I proudly hold 6 other .ca domains.
The internet and digital communication are at the center of my research and work. Also as a freelancer writer, blogger, and in other communication roles, my “beat” is the internet and technology in the context of business dynamics and forward thinking. My content has appeared in a range of national and US publications, websites, blogs, broadcasts, books, and reports.
To widen research access, I maintain low-profile self-promotion. Client achievement, privacy, and confidentiality are my priority. I am Toronto-based with connections in Ontario, British Columbia, and Alberta.
My strategic communication expertise is grounded in the continually-evolving perspectives of internet users—small businesses, entrepreneurs, professionals, organizations, nonprofits—and their clients and communities. My contributions will be extensions of decades of strategic communication consulting and coaching, including analysis of governance communication complexities, all dedicated to building value for others. To be valuable and valued is essential to communication effectiveness.
My eighth business book “What’s Your Point? Cut The Crap, Hit The Mark & Stick!” (2025) emphasizes that business demands we are always prepared to successfully communicate MY POINT—online & off. This clarity reinforces my intent, as called on by CIRA, to support enhancement of member productivity, flexibility, and innovation in the context of Canada’s changing global role.
This is a welcome opportunity to support CIRA’s intent to strengthen our Canadian online voice.
“CIRA’s mission to build a trusted internet for Canadians isn’t just a slogan, it is a fact.” This statement says it all for me. In growing numbers of countries around the world “a trusted internet” is far out of reach. This democracy cornerstone can allow Canada and Canadians to reach beyond our borders and our expectations.
Our reliable internet strengthens us internally and as Canadians. Increasingly, this allows expansion of neighbourhood, local, regional, provincial/territorial, and national connections, intraconnections, and interconnections. In response to tariffs and trade restrictions, our internet will allow Canadian business, economies, social networks, educational foundations, disaster management, financial product development, and much more to flourish and keep Canada the leader that is has been and can be.
My strategic communication expertise is grounded in the continually-evolving perspectives of internet users—small businesses, entrepreneurs, professionals, organizations, nonprofits—and their clients, customers, and communities.
This business perspective is compatible with the diverse internet users CIRA serves, so my contributions will be extensions of decades of strategic communication consulting and coaching, all dedicated to earning trust and value for others. To be valuable and valued is essential to communication effectiveness and success.
My expertise and experience are incorporated in my eighth business book “What’s Your Point? Cut The Crap, Hit The Mark & Stick!” (2025) which emphasizes that business demands that we are always prepared to communicate MY POINT—online & off. That clarity is vital for effective communication by the Board and the organization since CIRA is in the communication business.
I will contribute to directly and indirectly enhancing member productivity, flexibility, and innovation as called on by CIRA.
With mounting AI intrusions, hacking, fake news, tariff pressures, and economic stresses, What’s Your Point?—the pivotal 21st-Century business question—must be answered before you open your mouth, hit a key, swipe, prompt, or tap anything. Too often your point is not clear to you and communication efforts remain an expensive illusion. My fresh, value-based perspective on communication and CIRA will serve this vital Canadian organization which its proven value to my professional efforts, business development, and client success.
Projecting certainty into an uncertain present and future can be challenging, even foolhardy.
Believing you can see three to five years ahead when others know they can’t, can increase vulnerability or disrespect, not stability or confidence.
Based on what I read on cira.ca, there are not enough specifics, user details, processes, member objectives, and target profiles clearly outlined to accurately identify the “top 3 challenges and opportunities facing CIRA in the next 3 to 5 years.” The range of possibilities is as broad as CIRA’s reach, contexts, culture, and responsibilities.
As The Catalyst, I don’t just guess.
The point is to examine exactly and honestly where you are starting from—challenges which include problems, opportunities, and advantages. How is CIRA valuable and is it valued? By whom and how? Specifics. Next steps.
I wrote “What’s Your Point? Cut The Crap, Hit The Mark & Stick!” to answer and to help individuals and organizations answer traditional questions like #3. I can provide a copies of the book if you’d like to hear more from me.
I genuinely believe I can make a difference on the CIRA Board as we support raising Canadian spirit and determination.
Onward & Upward—the directions that really matter!