{"id":240738,"date":"2024-06-25T13:18:57","date_gmt":"2024-06-25T17:18:57","guid":{"rendered":"https:\/\/stg.cira.ca\/?post_type=cira_news&#038;p=240738"},"modified":"2025-09-25T10:01:22","modified_gmt":"2025-09-25T14:01:22","slug":"steps-to-building-your-brand","status":"publish","type":"cira_news","link":"https:\/\/stg.cira.ca\/en\/resources\/news\/domains\/steps-to-building-your-brand\/","title":{"rendered":"Seven steps to creating a strong brand identity and strategy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>A strong brand identity is the foundation of your marketing strategy. We\u2019ll get you started with all the building blocks like brand identity, personality, picking a business name\u2014and more! <\/p>\n","protected":false},"featured_media":240777,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"ngg_post_thumbnail":0,"slim_seo":{"description":"A strong brand identity is the foundation of your marketing strategy. Learn about brand identity, personality, picking a business name\u2014and more!","title":"Seven steps to creating a strong brand identity and strategy - CIRA"},"footnotes":""},"topic":[29],"class_list":["post-240738","cira_news","type-cira_news","status-publish","has-post-thumbnail","hentry","cira_news_type-cira-news-type-blog","cira_topic-cira-topic-domains","cira_author-kira-yee"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/stg.cira.ca\/en\/wp-json\/cira\/v1\/news\/240738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg.cira.ca\/en\/wp-json\/cira\/v1\/news"}],"about":[{"href":"https:\/\/stg.cira.ca\/en\/wp-json\/wp\/v2\/types\/cira_news"}],"version-history":[{"count":3,"href":"https:\/\/stg.cira.ca\/en\/wp-json\/cira\/v1\/news\/240738\/revisions"}],"predecessor-version":[{"id":477654,"href":"https:\/\/stg.cira.ca\/en\/wp-json\/cira\/v1\/news\/240738\/revisions\/477654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stg.cira.ca\/en\/wp-json\/wp\/v2\/media\/240777"}],"wp:attachment":[{"href":"https:\/\/stg.cira.ca\/en\/wp-json\/wp\/v2\/media?parent=240738"}],"wp:term":[{"taxonomy":"cira_topic","embeddable":true,"href":"https:\/\/stg.cira.ca\/en\/wp-json\/cira\/v1\/topic?post=240738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}